What I do
Identity as narrative, design as dialogue.
Through design, I trace how people and stories find their place in the world.”
Hi, I’m Winnie,
A cross-cultural designer and storyteller exploring how design connects people, systems, and stories.
Born in the rainforests of Yunnan, I find inspiration in patterns of nature and human connection — like constellations drawn between distance and belonging.
Creative Practice Overview
Different mediums, one way of seeing
Visual storytelling & motion
Short films, explainer videos, and motion graphics that turn ideas into emotional narratives.
Visual identity & systems
Building cohesive brand languages across digital and print touch points.
Tactile experiments
Exploring materially through woodcut, riso printing, and handmade visual forms.
Photography
Capturing stories of people, places, and moments of stillness and transition.
Drawings
Translating emotions and cultural memory into line, form, and rhythm.
CoNNECTION
Let’s connect through stories and shared curiosity.
Winnie Yijun LI 